Weightmans strengthens client focus with new hire

Dedicated to further strengthening ties with key clients, Weightmans has expanded its business development team with the appointment of Sarah Gerard who joins the firm with significant business development credentials.

In her new role as business development manager, Sarah will primarily be working on a range of CRM, business development and profile raising initiatives for the firm’s commercial and insurance business lines.

Recently relocated from London where she was a business development manager at Speechly Bircham, Sarah will operate out of the firm's head office in Liverpool.

"When I began looking for a new challenge, Weightmans stood out as a very attractive proposition. The firm has a strong market presence and people here are keen to harvest the benefits of maintaining a strong CRM programme across the board," Sarah said.

"These are challenging times for the UK's legal sector and those who make it a priority to develop a range of advisory services that match the changing needs of their clients will thrive in the age of the Legal Services Act."

Recently Weightmans' business development team celebrated victory at the annual Law Society Awards when judges awarded the firm 'Business Development Initiative of the Year' for its CRM efforts.

Director of marketing Sarah-Jane Howitt commented: "It is absolutely essential that the structure and make-up of our business development and communications teams reflect the strategic direction of the firm and Sarah's appointment has been very well received. She brings significant CRM expertise which is and will continue to be a real focus for us."

Sarah's legal credentials are impressive, with more than five years spent in the business development departments of some of the country's leading law firms including Pinsent Masons and Speechly Bircham.