Firm recognised for 'Most Creative Content' in the B2B category
Weightmans has been honoured with the prestigious Gold ‘Most Creative Content’ award in the B2B category at the global Drum Awards for its ground-breaking ‘See the Possibility’ marketing campaign.
The accolade was presented at the EMEA Drum Awards, a renowned celebration of marketing excellence across Europe, the Middle East, and Africa. The Drum Awards showcase campaigns that resonate deeply with audiences, inspire, and deliver measurable results, judged by an esteemed panel of the world's top brands.
Partnering with its brand and creative agency, Aurora, Weightmans stood out in a highly competitive field, surpassing international heavyweights.
Launched in 2023, ‘See the Possibility’ has evolved over the past year, featuring a series of personal and emotive films spotlighting the firm’s leaders. The recognition underscores the firm’s commitment to purpose-driven, leadership-focused content that engages both internal and external audiences.
Sarah-Jane Howitt, Partner and BD & Communications Director at Weightmans, commented: “We are absolutely delighted to have won this award. It is a testimony to the creative thinking of Aurora, our partnership together, and the ongoing work from the Weightmans marketing team, who have made it their mission to bring our purpose to life through impactful storytelling. It is amazing to see our purpose continue to run deep through the firm’s culture, resonating with our people at every level who have made ‘See the Possibility’ their own.”
Dawn Paine, CEO and Co-founder of Aurora, added: “Our challenge was to continue the momentum and take the campaign into new territory. We aimed to stand out in a saturated and often cutthroat market in a way that was utterly unique to Weightmans. That uniqueness was clear - its people and its progressive, cutting-edge take on leadership.”
This achievement builds on Weightmans’ previous successes at last year’s Drum Awards, where the firm won Gold in both Best Limited Budget Campaign and Best Social Media Campaign in the B2B category.
